Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The company name is based on the Latin translation of the surname of the founder, August Horch. “Horch”, meaning “listen” in German, becomes “audi” in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi’s predecessor company, Auto Union. Audi’s slogan is Vorsprung durch Technik, meaning “Advancement through Technology”. However, Audi USA had used the slogan “Truth in Engineering” from 2007 to 2016, and have not used the slogan since 2016. Audi, along with BMW and Mercedes, are among the best-selling luxury automobile brands in the world.