It is possible that Audi TT won’t see its future movement…
As much as car enthusiasts love the TT, the fact of the matter is crossovers and SUVs have taken over. That’s why Audi’s high-riding portfolio is bigger than ever, with room to grow considering there’s a Q4 on the horizon and maybe a Q9 further down the line.
In an interview with Autocar, the CEO of Ingolstadt’s premium marque, Bram Schot, dropped a not-so-subtle hint about the demise of the TT sports car in its current form.
When asked about whether the model would continue as is beyond its current third generation, Audi’s head honcho replied with:
“I think there’s a future for an Audi icon but I don’t know if it’s a TT.
The main reason why Audi is revaluating the model is that the German automaker is in the midst of a lineup optimization to cut costs and use the saved money to finance the development of EVs and other technologies.
Since the TT is not exactly a strong seller, it’s vulnerable to the company’s proverbial axe. However you’ll still be able to buy one for a while since the current generation won’t be discontinued until 2022.