2017 another record year for Audi in U.S.

Last Updated: November 26, 2016By Tags: , , , , , , , ,

Year 2016 was record year for sales of Audi high class cars in the US. Officials of the luxury brand expects that next, 2017 will be another record year, since its best selling product includes the first major redesign

President of Audi America, Scott Keogh is sure that Audi is well-positioned to backroll on the changes that are coming regarding SUVs and crossovers. Comparing to last year when growth of sales those vehicles was 49 percent, this year sales increase was on 55.

Redesigned Audi Q’s are coming next year

Predictions of Audi’s manager was based on the expectation of the Q models that are coming next year. The second generation of Audi’s top-selling Q5 midsize crossover arrives next spring, while the sporty SQ5 derivative is also expected. The Q7 large crossover is in its second year following a redesign, and the brand’s Q3 compact crossover has surged this year.

“We want to continue to smartly grow, so I think we should be looking at another record year,” assuming the market meets expectations, Keogh said in an interview on the sidelines of the Los Angeles Auto Show. “That’s what I see. I like our products. I like that we have new products in big growing segments.”

Other fresh models include the redesigned A5 and S5 coupes, launching in mid-2017. Audi confirmed at the L.A. show that four-door A5 and S5 Sport back models would also be sold in the U.S. Those are expected to arrive in the second half of 2017.

High-performance cars such as the RS 3 and TT RS are also planned for the first half of 2017, part of a push for its Audi Sport sub brand of performance cars.

Keogh expects luxury auto sales to fluctuate between 1 and 2 percent in either direction next year after totaling around 1.8 million this year, a slight decline from 2015.

Audi has enjoyed 70 months of record monthly U.S. sales. After a narrow gain that barely kept the streak alive in October — an increase of just 21 vehicles from a year earlier — Keogh hinted that the streak may not continue indefinitely, even if the brand sets another full-year record this year and next.

“We’re not so fixated on whether the 70 becomes a 71 or a 72,” he said. “It’s a great thing, and obviously we’re proud of it, but we’re also aware of the bigger picture, and I don’t think we’re going to do anything to keep a token thing alive.”

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