The midsize pickup truck segment won’t slow down. Toyota Tacoma, so popular truck, steped on the automaker to extend and invest it’s factory in Tijuana, Mexico.The midsize pickup truck segment won’t slow down. Toyota Tacoma, so popular truck, steped on the automaker to extend and invest it’s factory in Tijuana, Mexico.
Reuters said that Toyota will spend $150 milion at the factory, with target of increasing production to 160,000 units yearly beginning of the 2018. That is a rise of 60,000 units a year, sais Reuters. With investment, 400 jobs will be added to the workforce of facility.
For boosting the Mexican factory, Toyota is building Tacoma along the Tundra at facility of Toyota in San Antonio, Texas. Factory is running at full capacity also and it isn’t able to carry on with claim for the Tacoma.
Toyota is hoping to increase production to 250,000
2015, factory made 122,000 Tundras and 111,000 Tacomas and it’s hoping to increase whole production by the end of 2016 to 250,000.
For the Tacomas choked supply we can blame it’s reduce in market share. Market share was 43 percent in August and 51 percent at the same time last year. Toyota showed a bet that it can retrieve some of that share with this investment, and grab more of growth of the segment, by supply increases, even as the overall light-vehicle market begins to soften.
Tacoma also has new rivals – GMC Canyon twins and the Chevrolet Colorado, followed by Honda Ridgeline. Even the old Nissan Frontier is selling good. Other automakers pay attention to surging segment of midsize truck.
Allegedly, Ford works on bringing back the Ranger, and Hyundai approved joining its Santa Cruz pick up, which is in production now, to the line up in a few years.[/fusion_text]
