BMW 7-Series

We needed to hear that! BMW facelift designer explains the giant grille

Turns out, the massive grille serves a purpose…

The decision of BMW to increase the size of its grille in its new full-size sedan was something that the world didn’t take with open arms.

But just in case you’re among those who wanted an explanation from the Bavarian brand, Alexey Kheza, BMW designer, offered some insights about the new design on a video from BMW Blog.

According to Kheza, the humungous grille of the 7 Series was designed that way to have a much better connection with the rest of the BMW lineup. It’s also that way in proportion to the car’s position in the lineup. In short, bigger sedan, bigger grille. This can also be observed with the 2019 BMW X5 and the X7 – the bigger SAV, of course, has the bigger grille.

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