It seems that Genesis will likely launch a compact crossover in 2021. Manfred Fitzgerald, global head of the Genesis brand, spoke with the news outlet, saying that while a lot of people still don’t know Genesis is its own brand, he believes entering more segments will help change that.
“To get substance into your brand, you have to demonstrate the breadth of the brand.”
“There are still many other white spots on the map,” said Fitzgerald. “To get substance into your brand, you have to demonstrate the breadth of the brand.”
First, though, Genesis plans to take on the compact sports sedan segment with its upcoming G70. Look for that to debut later this year.