When Ford finally revealed the new-generation Fiesta ST back in February, we were ecstatic. Well, I was ecstatic, because I owned a Fiesta ST and loved it to death. According to this latest report, it seems the new generation Fiesta ST—and any other version of the new Fiesta, for that matter—will not be coming to America. It’s a dark day for the hot hatch enthusiast world.

“It’s simply a matter of a lack of interest in the B-segment in America”

“It’s simply a matter of a lack of interest in the B-segment in America,” Roeks told Carbuzz. “It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that.”

So, according to the boss of Ford Performance in Europe, we here in America will not see any trim of the new Fiesta on our shores. I’m going to cry in a corner now.

In case you haven’t thrown your computer out the window already, here’s some quick facts on the new ST. The car’s 197-horsepower 1.6-liter turbo four has been replaced with an all-new 200-horsepower 1.5-liter turbocharged three-cylinder engine, and now features three drive modes; normal, sport, and track. It will also feature an electronic sound enhancer, as well as cylinder deactivation.