The Elantra is a stunning vehicle because of it’s simplicity and honesty. It isn’t a track focused sport compact. Also, it isn’t a highway mpg vehicle. This car is just doing exactly what you want it to do 90 percent of the time. It gets you from point A to point B.

SEMA is used to turn honest cars insane

However, SEMA is used to turn honest cars insane. Hyundai is doing same thing to an Elantra this year. In partnership with ARK Performance, Hyundai made the ARK Road Racer Elantra Concept. Inspirated with other road racers and time-attack cars, ARK pointed the Elantra’s sporty lines and made the Elantra’s alternate persona.

Outside of the car has ARK’s Solus wide body kit and ARK lightweight forged wheels. Also a Fiere Customs vinyl wrap, and an APR Performance front splitter which are completing the new look. Still, unlike other projects  that headed to SEMA this year, the exterior isn’t the only thing ARK changed.

Below the hood, ARK created an engine that switches around an ARK turbo kit, downpipe, GRiP exhaust system, and Turbosmart blow-off valve and waste gate. For now, Hyundai and ARK are keeping mum aon the total horsepower figure.

In addition to, ARK put the company’s DT-P coil-over system, strut tower bar in front, rear performance anti-roll bars. So as front big brake kit and Nitto NT05 performance tires. Interior completes only a custom sport steering wheel and diamond-stitched leather that were added. “We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect,” said tha concept developer, Kevin Bentley, .

SEMA starts from November 1 – 4. Stay tuned. We are here to share all the amazing, and terrifying concepts from the show’s ground.