Next-Generation Ford Focus will be presented in Europe in April

Last Updated: May 3, 2018By Mary J.Tags: Auto Moto World, Automotoworld, Car, Ford, Ford car, Ford Focus, Ford Focus car, Ford Focus vehicle, Ford vehicle, US, Vehicle, World

The next-generation Ford Focus will debut in Europe at a stand-alone event in April, instead of the Geneva auto show. American model’s production will move to China in mid-to late-2019. It current production is in Michigan and it will be there till mid-2018.

This means the Focus will not be produced for North America for about a year. Ford says this will save the company up to $1 billion.

Launched in 2012, the current Ford Focus is showing its age in a competitive segment that includes recently redesigned rivals. Ford Focus’s rivals are Honda Civic, Chevrolet Cruze, and the Kia Forte. Additionally, Focus sales have steadily dropped since 2012 with 2018 expected to be the worst sales year for the Focus.

We expect the next Focus to go upmarket and showcase a greater distinction between models as fewer units should sell. In Europe, an upscale Vignale version will be offered along with sporty ST-Line, performance ST, crossover-like Active, and station wagon variants. North America may receive a similar lineup.

The Blue Oval has been quiet about engine offerings

The Blue Oval has been quiet about engine offerings, but with Ford’s big investment in electrified powertrains, we hope the Focus Electric returns–with a longer driving range–along with a new hybrid or plug-in hybrid model.

The upcoming Focus should grow in size, offering more passenger and cargo room. So far, we have only seen camouflaged mules testing in hot weather and in the snow with some shots of the new interior.