“According to Jeep’s new ad, it slices, it dices, it tows, and it crawls”

Jeep fans have been clamoring for a pickup truck for years. Once rumors of what is now the Gladiator began to swirl in the automotive press, the wait began in earnest. Now, with the release imminent,  Motor1.com – along with the rest of the world – are eager to see if it lives up to the hype.

So we share here this awesome teaser;

Judging by this new commercial for the Gladiator, Jeep seems to know their target audience pretty well. While they could have easily made a ham-fisted, half-baked attempt to cash in on demand and rushed out a pretty-but-useless Wrangler pickup, the engineers at Jeep opted to take the high road – quite literally, in some cases.

The ad shows off not only the key features and pertinent numbers of the new truck, but it shows the Gladiator being torture-tested at Chrysler’s testing grounds in Yucca, Arizona.