In 2016, MBUSA achieved the highest annual sales volume in its history with 340,237 units sold for the Mercedes-Benz brand. Sprinter Vans achieved an annual sales total of 34,304 and smart achieved an annual sales total of 6,211 units. MBUSA’s year-end-sales total hit an all-time record with 380,752 vehicles sold, increasing 1% from the previous year.
Mercedes-Benz USA, LLC was founded in 1965, but importation of Mercedes-Benz cars actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in America: the iconic 300SL Gullwing. By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA. Over the following years, MBUSA grew into a nationwide organization, now employing over 1,600 people. The company also has 380 associated dealerships.
Headquartered in Atlanta, MBUSA is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers customers the most diverse lineup in the luxury segment with model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class. MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S.