Daimler’s Mercedes-Benz brand today revealed two concepts for its first pickup. Pickups will go on sale next year with the X-Class name. The midsize car will aim families, outside enthusiasts and commercial buyers.
Europe, Latin America, South Africa, and Australia will be main markets
Europe, Latin America, South Africa, and Australia will be main markets for the pickup, said Mercedes. The brand also said it is testing whether to sell the car in the U.S. market.
“We are keeping a close eye on the U.S. market,” Volker Mornhinweg, head of Mercedes Vans, said in an emailed statement. They didn’t make any decision. “We are evaluating the conditions for such a move,” he said.
The X-Class will share support with the Nissan NP300/Navara and Renault Alaskan. Nissan will build it in Spain starting next year. By Renault in Argentina in 2018. The pickup is the newest product in an industrial union between Daimler and Renault-Nissan.
The X-Class will fill one of the last gaps that left in Mercedes’ product range, said Dieter Zetsche, the CEO.
The automaker thinks midsize pickups are more starting to attract private users in supplementary to their reputation as commercial machines. Double cabs that have up to five seats have turned up as the main body style.
The X-Class will contest in a global market of 2 million units. Mercedes thinks is put to rise by almost 40 percent by 2025.
At an event in Stockholm, the company revealed at two concepts. It previewed the production X-Class: the SUV-like “Stylish Explorer” and the “Powerful Adventurer” . All that with more traditional look of pickup truck.
Mercedes-Benz Vans expects to input close to 1 billion euros for starting car’s production.
Mercedes said the X-Class it will have high-torque six-cylinder engine and permanent all-wheel-drive. It will be able of towing 3.5 tons while taking a payload of more than 1.1 tons. It said the pickup will offer the comfort on the same levels, safety. So as driving dynamics and design that buyers expect from Mercedes cars.
Target buyers for the pickup will be “families with an active lifestyle and an affinity to premium products,” said Mercedes. So as outside enthusiasts who aim a comfortable premium car for everyday use. Also a car that is offering a lot of space for cargo and towing capacity. Business owners like building contractors, architects, and service providers were also potential customers, it said.