Also Land Rover decreased 10.9% to 43,733

The Jaguar started the year 2019 by decreasing car sales by 9.0% to 12,799. All-new I-PACE is not in a position to offset those drops.

In fact, deliveries reported by the manufacturer amounted in January 1,011, which is less than half of the initial rush months (November and December).

Jaguar I-PACE in January sales accounted for 7.9% of the total Jaguar result. Cumulatively, 7,904 I-PACE were delivered.

Felix Brautigam, Jaguar Land Rover Chief Commercial Officer, said:

We have begun the new year with a stellar start in North America, achieving our best. The economic slowdown in China continues to impact consumer confidence but, as part of our turnaround plan, we are working extensively with our retailers to rejuvenate sales.

“At Jaguar the sporty compact E-PACE and all-electric I-PACE sold particularly well.Despite this, sales saw a dip in January due to lower demand for the F-PACE and the XF in China.