The United States is implementing an eco-friendly policy to reduce carbon emissions to less than half of 2005 levels by 2030. The key to carbon policy in the transport sector is the installation of charging stations. With a strategy of using charging infrastructure to overcome the obstacles to purchasing electric vehicles – the single-charge range -, it plans to invest $7.5 billion by 2030 to install more than 500,000 charging stations. President Biden announced a plan to increase the proportion of electric vehicle sales to 50% by 2030, and plans to pass a bill that subsidizes up to 50% of the purchase price of American electric vehicles.
General Motors (GM) plans to increase its electric vehicle market share through the Ultium platform and Ultium battery system exclusively developed for electric vehicles. By 2025, it will invest $35 billion in electric and autonomous vehicles to continue developing the current second-generation Ultium, and based on this, the automaker plans to introduce 30 new EV models. In addition to GMC’s electric pickup truck Hummer EV, the automaker’s other brands – Chevrolet and Buick – will also launch a variety of models next year. In addition, the company announced its goal to raise its electric vehicle production capacity to 1 million units per year and to become the market leader by 2030. In 2035, the automaker plans to produce only electric vehicles in major markets such as the United States and China, and in the global market by 2040.
Ford decided to realize economies of scale through vertical integration to not only survive in the electrification era but also to emerge as the second-biggest manufacturer within two years. Vertical integration means that all stages of work – from production to sales – are carried out through its sub companies. This way, the electric vehicle production capacity will increase to 600,000 units per year within two years, and by 2035, the automaker will be able to sell only electric vehicles in major markets and in the global market from 2040. Ford’s market strategy begins with the electric pickup truck F-150 Lightning, which will be introduced in the first half of next year, and then will add EV models to its entire lineup by 2024.