Essentia Concept

Genesis gives the NY Auto Show an electric shock with Essentia Concept

After introducing the new G70 sports sedan, Genesis dropped the mic at the New York auto show with its sleek new Essentia Concept. The brand says the all-electric, high-performance concept “elevates and reimagines the ‘Athletic Elegance’ design paradigm, while providing a vision of future Genesis product performance and technology.”

We love the Essentia because this is what auto shows used to be about. The old GM Motorama events focused on the leading edge of design and tech with insanely futuristic concepts and prototypes. Genesis seems to get that.

“We understand our obligation as a luxury car manufacturer to create objects of desire. Also sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity. Thst brings our outside world seamlessly to the inside of the vehicle,” said Manfred Fitzgerald, global head of the Genesis brand. “This is what the Genesis Essentia Concept is all about, and we are thrilled to introduce our interpretation of an all-electric, two-door Gran Turismo here in New York.”

The grille is an “evolution of the Genesis Crest”

 The Essentia features a lightweight carbon-fiber monocoque and a multimotor electric powertrain. The grille is an “evolution of the Genesis Crest” and the hood is transparent, showing off its pushrod suspension. It gets “quad lights,” similar to what Genesis premiered on the GV80 concept. Air outlets behind the front wheels reduce drag. The pointy, Viper-like rear end features the same four thin lights as the front. It has an aggressive diffuser dealing with undercar turbulence.

The super futuristic-looking interior features a huge screen stretching the length of the dash and stitched seats. Seats match the strakes on the doors and footwell. That main widescreen in front of the driver is operated by a central rotary controller.

Genesis said a bunch of other stuff about the concept. Vehicle-to-vehicle connectivity, pairs with smarthomes, features voice recognition, does your laundry, blah blah blah. Stuff whatever tech you want in it, Genesis — as long as it looks like this.


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