Ford Still Makes Trucks a “Working Man” Can Afford

Last Updated: June 19, 2024By AutoMotoWorldTags: Ford, Ford Super Duty, Retail Price, Trucks, Working Man

Earlier this week my colleague Derek shared the pricing of the 2017 Ford Super Duty. Assuming that pricing holds up, there is a bit of an increase depending on which model you look at over the previous generation. That’s to be expected considering many trim levels have new features that weren’t previously available. But after digging through the comments, one trend emerged. Ford doesn’t make a truck a normal person can afford.

The base XL trim 2017 Ford Super Duty is $150 more than the previous version, starting at $33,730. For that money you get a base work truck. This work truck has no bells and whistles. In fact, you still get hand crank windows and manual mirrors. For those who want a basic truck, this is it.

Manufacturer’s Suggested Retail Price (MSRP).

All-new 2017 Ford F-Series Super Duty is the toughest, smartest, most capable Super Duty yet. Completely redesigned from the ground up, it features all-new frames with 95 percent high-strength steel and all-new high-strength, military-grade, aluminum-alloy bodes that help save up to 350 pounds with additional weight savings reinvested everywhere it counts for improved capability efficiency and Super Duty’s best-ever towing and payload ratings.

Whenever you see an automotive site talk about how much something costs, we have to go by the Manufacturer’s Suggested Retail Price (MSRP). Why? Because it’s the only number that stays consistent across all automotive brands and models. It’s rare for someone to actually pay sticker price for a new car, because a lot depends on your negotiating skill, the time of the month, the model, dealership inventory, dealership sales for the month and more.

But if you check out Truecar.com, they can give you an idea of what people are actually paying for the vehicle you’re looking to buy. For a base XL 2016 Ford Super Duty, most people were saving around $5,000 off the price of the sticker. Assuming that ones the new Super Duty hits the streets, similar deals should be able to be had. That means that $33k pickup truck is now $28k. That’s not too shabby for a heavy duty truck with a big V8 gasoline engine.