Piqué, Busquets, Ter Stegen, De Jong, Lenglet, Dest, Pjanic and Junior Firpo are some of the 19 Barça players who customised their versions of the CUPRA Formentor, CUPRA León and CUPRA Ateca
FC Barcelona, the official car partner of the CUPRA brand, organized an event at its Ciutat Esportiva training center, Joan Gamper, which gathered 19 football players. Barcelona players were given the opportunity to experience all the advantages of advanced technology, feel the modern design of the CUPRA model and adapt the perfect car to themselves.
Footballers Gerard Pique and Sergio Busquets, Sergino Dest and Miralem Pjanic, Frenkie de Jong and CUPRA global ambassador Marc ter Stegen are some of the players who had the opportunity to get acquainted with the entire range of vehicles, along with CUPRA Formentor, the first model uniquely designed and developed for this car brand as well as two new versions CUPRA Leon and Leon Sportstourer and CUPRA Ateca.
“CUPRA and FC Barcelona share a vision of inspiring the world from Barcelona through stimulating style and contemporary performance. Our global partnership aims to create emotional experiences for our community of fans, so it is crucial that players feel part of this goal and connect with brand values. It was amazing to see how involved they were in this activity, which renewed the experience of our customers when visiting one of our CUPRA garages around the world mixing the digital experience with human touch, thanks to the attention provided by CUPRA sales consultants, ”explained Antonino Labate, CUPRA Director.
Players had the opportunity to interactively personalize their versions of the model, step by step, using the digital tools that the brand has in its sales network of more than 500 specialized outlets around the world, with the help of specialized sales advisors, CUPRA Masters.
FC Barcelona and CUPRA announced their five-season partnership deal in August 2020. It is much more than a traditional sponsorship deal, through which the two parties will be working together on different visibility and marketing campaigns based on their shared values.
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