We really like the Cadillac ATS and CTS, particularly in V form. The ATS-V, in particular, is fantastic. But the problem is that people just aren’t buying them, mainly because they aren’t three-row crossovers.
Talking to Reuters, Cadillac head Johan de Nysschen said that the ATS, CTS, and XTS will all not be directly replaced. Instead, there will be a car called the CT5 (hey that looks like CTS!) that will be the fir for buyers in the $35,000 – $45,000 bracket, and then there will be new versions of the CT6 to take cars of buyers $45,000 and up. There will also be more crossovers coming from the brand, of course. That’s what people want and if they want to stay in business, they need to sell cars people want.
That the ATS-V and CTS-V will both die
That means that the ATS-V and CTS-V will both die, hopefully to be replaced by a CT5-V that takes the best parts of the ATS and CTS and makes one excellent sedan.
The Cadillac future product plan remains unchanged. Today, Cadillac has three large sedans (XTS, CTS and CT6) in the same segment, plus the mid-sized ATS. As the current ATS, CTS and XTS run their natural course until the end of their planned life-cycle, we will introduce two completely new sedans, positioned in different segments and clearly differentiated by size and price while exhibiting the latest evolution of the Cadillac design language. The Cadillac CT6 forms a very important part of our long term product strategy and we will expand the line up through the introduction of additional engine variants in the future. We are working to balance our product portfolio to reflect luxury market demands. The Cadillac product offensive, aimed at significant expansion and renewal of the portfolio, will begin with the launch of the XT4 crossover in 2018.
