Imagine a world in which you travel long distances without the need for airports. A world in which you can avoid airport security, hours of queuing and waiting, and noisy, cramped airliners. What if, instead, you could take your own first-class private cabin that picks you up at home and takes you from door to door?
It is this vision for the future of autonomous travel that Volvo Cars reveals today with its new Volvo 360c concept, a holistic view of a future of travel that is autonomous, electric, connected and safe. It could open up new growth markets for Volvo Cars, for example in the multi-billion-dollar domestic air travel industry.
The basis of the 360c is a fully autonomous, fully electric car without a human driver
The concept capitalises on the freedom in design afforded by the absence of a steering wheel and a combustion engine, providing the ability to reimagine the traditional placement of passengers in rows of two or three. It also reimagines how people travel, how they engage with friends, family and contacts, and how they can recapture time while travelling.
Fully autonomous and electric travel offers a range of advanced safety and environmental benefits, such as less pollution, less traffic congestion, and related health and lifestyle advantages for those living in cities. It also opens up possibilities for more residential freedom, reduced pressure on real estate pricing and more affordable home ownership.
The concept presents four potential uses of autonomous driving vehicles – a sleeping environment, mobile office, living room and entertainment space – representing an attractive travel option that could rival air, bus and train providers, but with competitive advantages in comfort, convenience and privacy.
One example of this is the 360c’s potential as a lucrative competitor to short-haul air travel, a multi-billion-dollar industry comprising airlines, aircraft makers and other service providers. The 360c sleeping environment enables first-class private cabin travel from door to door, without the inconvenience of airport security, queuing, and noisy and cramped airliners.
Senior Vice President of Corporate Strategy at Volvo Cars
“The 360c explores what becomes possible when we remove the human driver, using new freedoms in design and recapturing time – it’s a glimpse at how autonomous drive technology will change the world as we know it. The possibilities are mind-boggling,” said Mårten Levenstam, Senior Vice President of Corporate Strategy at Volvo Cars.
“We regard the 360c as a conversation starter, with more ideas and answers to come as we learn more,” Mårten Levenstam said. “Yet we believe fully autonomous drive has the potential to fundamentally change our society in many ways. It will have a profound impact on how people travel, how we design our cities and how we use infrastructure. But we are just one of many stakeholders, so we expect and invite a broad discussion as society learns how to make the most of this revolutionary technology.”