Audi of America was named new Bentley CEO by COO Mark Del Rosso

Last Updated: April 6, 2017By Tags: ,

Bentley Motors Inc. CEO Michael Winkler will resign his post on June 1, placing a shuffling of executives at Audi of America, its corporate cousin in the Volkswagen Group.

Mark Del Rosso, 52, Audi of America’s COO, will come instead of Winkler, 54, as CEO of Bentley, a post that supervises all Bentley actions in North and South America so as as its 53 dealers in the region.

“To me, Bentley is a brilliant brand and clearly the very essence of luxury”

“To me, Bentley is a brilliant brand and clearly the very essence of luxury,” said Del Rosso told. “It’s clearly a company with a bright future, and I’m absolutely delighted to join the team.”

Del Rosso is a 25-year alreadz known for auto industry. He joined Audi of America as COO in 2008; since then, he’s grown the brand’s new-car business by 140 percent, according to Audi. Prior to his Audi stint, Del Rosso worked at Toyota’s Lexus division in sales and marketing. He is a graduate of the University of Southern California.

Audi has appointed Cian O’Brien to replace Del Rosso as executive vice president and COO for Audi of America.

O’Brien, 39, previously led the sales operations for Audi U.K., which is the brand’s next largest global market behind the U.S., and he has served as Audi U.K.’s interim director since September. O’Brien has been with Volkswagen for 22 years, starting as a salesman at a dealership while in college.

O’Brien is a native of Cork, Ireland, and is a rugby player, triathlete and qualified rescue diver. He takes over his new position effective May 1.

Bentley declined to discuss details on what led to Winkler’s stepping down. He’s been in the CEO role since April 1, 2015, and previously worked for Porsche and Jaguar Land Rover.


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