Aston Martin
Since 2015, Aston Martin has sought to increase its appeal to women as a luxury lifestyle brand. A female advisory panel was established to adapt the design of the cars to the taste of women. In September 2016, a 37-foot-long Aston Martin speedboat was unveiled called the Aston Martin AM37 powerboat. In September 2017, Aston Martin announced that they had partnered with submarine building company Triton Submarines to build a submarine called Project Neptune. Aston Martin has collaborated with the luxury clothing company Hackett London to deliver items of clothing.
In November 2017, Aston Martin unveiled a special limited edition bicycle after collaborating with bicycle manufacturer Storck.
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Aston Martin saved (again) – by Saudi cash
The future of Aston Martin – which has been on the verge of bankruptcy eight times in its tumultuous 109-year history – is being boosted by a massive new Saudi investment. A total of $1.1 billion has been raised through a major corporate restructuring that gives the Public Investment Fund [...]
Aston Martin Racing Green Strategy
Aston Martin is the latest automaker to detail how it plans to embrace electrification. It was supposed to happen a few years ago with the revival of Lagonda as a purely electric sub-brand. However, the plan was ultimately axed, and we can say the same thing about the Rapid E. [...]
Aston Martin expects 2022 sales boost on strong DBX demand
Aston Martin expects deliveries to rise by 8 percent this year after surging demand for its DBX SUV helps to offset delays for the automaker's Valkyrie hypercar. Aston Martin reported fourth quarter earnings before interest, tax, depreciation, and amortization of 65.6 million pounds ($89.2 million) on Wednesday, falling short of [...]
2023 Aston Martin DBX 707 Aims to Dethrone Other Performance SUVs
Aston Martin has been promising a faster version of the DBX since the regular one launched, and this is most definitely it. Based on manufacturer claims, the new 2023 DBX 707 is set to be the quickest performance SUV on the market, with Aston CEO Tobias Moers saying the company [...]
Aston Martin will introduce a new mild-hybrid DBX SUV soon
All-new mild-hybrid inline-six-powered DBX SUV will be introduced at the upcoming Guangzhou Motor Show, China. The news was confirmed by Aston Martin CEO, Tobias Moers. But... The new Aston Martin mild-hybrid DBX is limited to the Chinese market. And a company spokesman has confirmed to the recognised auto portal, Autocar [...]
Aston Martin replacing AMG’s V8 with straight-six engine?
Back in March, Aston Martin's chief engineer Matt Becker referred to AMG’s new straight-six 3.0-liter engine as being “something that could fit with the brand in the future.” Few days later, the very same person shot down the possibility of using the electrified engine. You’ll find it in the CLS 53 for a future model [...]
Aston Martin opens heritage showroom in Mayfair, London
Aston Martin has opened a dedicated showroom for its heritage models in Mayfair, London, aimed at wooing international clients. Aston Martin Works has opened a first retail showroom Showroom dedicated to its heritage fleet, showing off vehicles available to purchase through the British carmaker’s classics arm. Aimed at easy accessibility for [...]
Aston Martin’s new Vantage GT race car seems really angry
Aston Martin is taking orders for its new 2019 Vantage GT3 and GT4 race cars for customer teams. Both versions will feature versions of Aston’s 4.0-liter twin-turbocharged V8. Both will be based on the GTE Vantage. It is set to debut at the FIA World Endurance Championship at Spa-Francorchamps this weekend. The new GTs will use [...]
Aston Martin is making 25 James Bond-spec DB5s
Even to this day, 1964's “Goldfinger” is considered by most to be the best James Bond movie ever made, particularly if those fans are also car nuts. Yes, what endeared the movie into the hearts of many car enthusiasts was Bond’s tricked-out Aston Martin DB5. While in the novels he [...]
Aston Martin will probably race Valkyrie successor at Le Mans
Aston Martin is more likely to race the successor to its Valkyrie and not the Valkyrie itself in the so-called Hypercar class (a name is yet to be selected) that will replace LMP1 as the premier class of the World Endurance Championship, and thus the 24 Hours of Le Mans as well. The news was revealed [...]
