2023 Toyota Prius Starts at $28,545, Goes All the Way to $39,090

Last Updated: December 14, 2022By Tags: , , ,

Toyota stunned the car world in November when it released the fabulously redesigned 2023 Prius. Now, we have pricing and spec data for the handsome gas-friendly egg.

Power and efficiency are up from last year’s model, while U.S.-spec 0-60 numbers have gone down. Toyota announced Wednesday that pricing’s been bumped for 2023 as well, with the 2023 Toyota Prius starting at $28,545 including destination—$2375 more than before.

That sub-$30,000 price tag is pegged to the base LE 2023 Prius, which sends power solely to the front wheels courtesy of a 2.0-liter inline-four meshed to an electric motor. Combined, the two power sources make 194 hp and 139 lb-ft of torque—not bad for an economy hybrid. The front-wheel-drive Prius is also the most-fuel efficient, delivering a manufacturer-claimed combined 57 mpg.

Expect to pay $31,990 to get into the mid-tier XLE trim. It gets everything from the base car plus bigger 19-inch alloy wheels, an eight-way adjustable heated power driver’s seat, rain-sensing wipers, a smart key, a wireless phone charger, and parking sensors. A 12.3-inch infotainment screen, a fixed glass roof, and a digital key are available as options. Efficiency is down thanks to the bigger wheels, with Toyota claiming a combined 52 mpg for front-wheel-drive models.

The top-level Limited trim, starting at $35,560, gets the 12.3-inch screen and fixed glass roof as standard, as well as heated and ventilated front seats, a power rear hatch, and a heated steering wheel. Things like a digital rearview mirror, heated rear seats, and automatic parking assist are available as options. Fully loaded, the Limited Prius tops out at $39,090. Like the XLE trim, the limited car also has those 19 inches, meaning a maximum of 52 mpg combined.

If you want all-wheel drive, you’ll have to pay an extra $1400, regardless of which trim you go for. The extra electric motor out back means better traction and 2 more hp, but it also means more weight, which equates to less efficiency. Toyota says base LE cars can pull off a combined 54 mpg when equipped with AWD, while XLE and Limited cars will only be able to manage 49 mpg combined.

Toyota says the 2023 Prius will arrive on U.S. shores in January 2023, though it still has yet to release pricing and availability details on the more powerful Prius Prime plug-in hybrid. So the most hardcore fuel-sippers among us will have to be a bit more patient.


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